THE DIGITAL CREATIVE COMPETITION 2022

The Digital Creative Competition (DCC), is now live and you are welcome to submit your entries.

Last year’s DCC was a great success with over 108 entries in the Nordics.

We have during the spring of 2022 produced and gone live with the winning campaigns in both Norway, Denmark and Sweden.

The Award show will take place November 10th and deadline for entry is October 7th.

So turn on your creative minds, unlock your creativity, because all you need is an idea!

SUBMIT YOUR IDEA HERE!

WHAT ARE YOU COMPETING FOR?

Apart from being awarded the winner of this years edition of DCC, live at an event in Stockholm, you are also competing for a grand total of 3 000 000 NOK, split between two categories. To be used within Oceans Digital out Home network*.

The categories are Commercial and Non-profit and prize sums are divided as follows:

Commercial
1st Prize: 1 500 000 NOK

Non-profit
1st Prize: 1 500 000 NOK

*Terms and conditions apply.

HOW TO ENTER

A competition where everyone with a customer/ client can compete with innovative ideas/ concepts for the screens within Digital Out of Home. In 2010, Ocean Outdoor UK organized the first Digital Creative Competition to encourage and accelerate new opportunities in screen advertising.

Twelve editions later, the technology has transformed outdoor advertising from static to subtle motion, full motion, interactive, streaming, augmented reality and 3D simulations. Ocean continuously invests in new innovative opportunities to enable brands to have better contact with their target groups. With the right support technology and insights, the possibilities for brands, agencies and the general public are endless.

STEP 1. UNLOCK YOUR CREATIVITY

Develop your concept based on the above summary. Keep it relevant to the brand, purpose and medium. Make sure you have permission when submitting ideas from your client/ brand.

In addition to your pictures, we also want a short explanation of your idea in a maximum of 500 words. In this we want to read how you see your idea live, on which screens, how it fits with the brand, who you want to reach with it, etc.

STEP 2. VISUALISE YOUR IDEA

To keep the participation process as simple as possible, we ask you to make a number (max. 5) visualizations of your concept. We have a good dose of  templates and other assets for you that you can use for visualization. The clearer the better, but remember that we do not need “final artwork” yet.

To make it even easier, you can also draw your idea on paper or sticky notes. Take pictures of it and send it in.

STEP 3. SUBMIT YOUR ENTRY

Submit your idea using our Entry form. Deadline: 7th of October 2022.

When we have received your work in good order, you will receive a confirmation via e-mail and you will participate in the competition.

No Agency logos! Please avoid using agency branding in your submissions. All contributions needs to be anonymous (non branded by the participating Agency) for the DCC jury to validate each submission in a neutral and fair light. Client branding in the submissions is of course ok.

Make sure you have read the terms and conditions. By submitting your work, you accept the terms.

PRIZES & CATEGORIES

Entries will be judged by the jury in the two categories; commercial and non-profit.

In both commercial and non-profit the winner receives an amount in media gross value. A sum that is fully usable on any of the digital screens within Ocean Outdoor Norway’s network packages, including DeepScreen™ *

Commercial
1st Prize: 1 500 000 NOK

Non-profit
1st Prize: 1 500 000 NOK

*The cost of the DeepScreen™ license will be deducted from the total value.

Terms and conditions apply

CREATIVE BRIEF

We are looking for creative concepts that take full advantage of the opportunities and push the boundaries within Digital Out of Home. Are you this agency or have you perhaps been going around with the perfect campaign idea for several years, not having a platform to show it on? See the steps below on how to participate.

We are open to all ideas and want to ensure that participation is easy and accessible to all. Advertising, design, content or media agency, advertiser, digital hero or all-round genius.

Whether your idea has been developed in / on a post-it note, after effects or photoshop, it doesn’t matter. Everything is allowed as long as the idea is ready and it meets a number of selection criterias. For example, the idea must be original, and it must not yet have run on another media platform. In addition, all ideas must follow the rules of the Norwegian Advertising Code.

To help you visualize your concept we’ve put together a pack of templates for several of our locations. If you need any help using these files or need anything else – please get in touch.

Juryleder Therese Becke – Administrerende direktør, POL

Ricardo Cuilenheim – Strategidirektør, RED dentsu X

Maria Aas-Eng – CEO, Lava Oslo

Jannicke Josefsson-Ruud – Leder Konsept, Maverix

Einar Karlsen – Business Development Director, Publicis Media

Alexander Gjersøe – Kreativ Leder, Ring2

Christian Bernt – Rådgiver og parter, WAL

Elisabeth Thune – Markedssjef, Oslo Bussterminal

BE INSPIRED BY DOOH

The evolution of the medium facilitates use of both full motion imagery and integrated technology, to deliver emotionally engaging campaigns.

It has also taken a fundamental leap forward in its fame, its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands, it is now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.

Creative Inspiration

Creative Inspiration

VISUALIZE YOUR IDEA

If you struggle to visualize your idea, no problem.

We have both a Campaign Preview Tool where an idea can be tested and various templates where ideas can come to life. As stated, it is also possible to make a sketch on paper.

Do you need some inspiration to explore DOOH’s possibilities? Plan a brainstorm with one of our account managers or someone from our content team. In the end, Ocean helps visualize the ideas the jury has chosen as a challenger.

LAST

YEAR'S

WINNERS

TERMS & CONDITIONS

  • The idea must be new and non-existing.
  • The idea may not yet be running on another media platform.
  • We are open to all creative ideas, expressions and messages.
  • Is the message effectively conveyed on the DOOH screens?
  • Are DOOH’s unique features well used?
  • Is the idea relevant to the brand / business goals?
  • There must be approval from the brand / customer to participate.
  • The ideas must follow the rules of the Norwegian advertising code.
  • Our usual spot lengths are 5 and 10 seconds, but it is also possible to dominate the entire 60 second loop. Note that the total media value to be used is based on a frequency of around 1/10 SoV.
  • Full motion content is possible.

Full Terms & Conditions

MORE INFORMATION

If you have any questions or need more information, please contact us and we will be happy to help you!

It is possible to plan a brainstorm or a meeting to explore the possibilities together with our team members.

Reach out at: sina.petersen@oceanoutdoor.no


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