DCC IS BACK
Last year’s Digital Creative Competition (DCC) was a great success with over 182 entries in the Nordics, and now it is back for its third consecutive year!
This year we are adding and entirely new category called DCC Students, making it a total of 3 categories for you to compete in.
Commercial, Non-profit and Students.
For Non-profit and Commercial categories, keep scrolling and read more.
THE DIGITAL CREATIVE COMPETITION 2023
The Digital Creative Competition (DCC), is now live and you are welcome to submit your entries.
DEADLINE: 13th of October at 11.59 pm.
DCC AWARDS: 2th of November at Røverstaden
So turn on your creative minds, unlock your creativity, because all you need is an idea!
WHAT ARE YOU COMPETING FOR?
Apart from being awarded the winner of this years edition of DCC, live at an event in Oslo, you are also competing for a grand total of 3 000 000 NOK, split between two categories. To be used within Oceans Digital Out Of Home network*.
Commercial
1st Prize: 1 500 000 NOK
Non-profit
1st Prize: 1 500 000 NOK
Creative Brief
Come up with a creative idea for a campaign to be executed on our digital OOH network! We are looking for creative concepts that take full advantage of the opportunities and push the boundaries within Digital Out of Home.
Are you this agency – or have you perhaps been going around with the perfect campaign idea for several years, not having a platform to show it on? We are open to all ideas and want to ensure that participation is easy and accessible to all. Advertising, design, content or media agency, advertiser, digital hero or all-round genius, all is welcome.
STEP 1. UNLOCK YOUR CREATIVITY
Develop your concept. Keep it relevant to the brand, purpose and medium. We want to read how you see your idea live, on which screens, how it fits with the brand, who you want to reach with, etc.
Ask yourself: Are DOOH’s unique features well used? Is the idea relevant to the brand / business goals?
STEP 2. VISUALISE YOUR IDEA
The clearer the better, but remember that we do not need “final artwork” yet.
We have our Campaign Preview Tool and a good dose of templates for you that you can choose use for visualization, or develop your own. You can also draw your idea on paper or sticky notes, take pictures of it and send it in. The sky is the limit!
STEP 3. SUBMIT YOUR ENTRY
Submit your idea using our Entry form!
Make sure you have read the terms and conditions. By submitting your work, you accept the terms.
When we have received your work in good order, you will receive a confirmation via e-mail and you will participate in the competition.
TERMS & CONDITIONS
- The idea must be new, and not yet be running on another media platform.
- There must be approval from the brand / customer to participate.
- Contributions can not be branded by the participating Agency. Client branding in the submissions is of course ok.
- Submit maximum 5 visualizations of your idea, and keep the description of your idea to maximum 500 words.
- The idea can be submitted in English or Norwegian.
- The ideas must follow the rules of the Norwegian advertising code.
- The idea must be centered around an activation of our digital portfolio, but can also be supported by analog OOH such as vinyl, special builds etc.
- The prices are in media value, and are to be used within Oceans Digital Out Of Home network. Ocean Outdoor does not cover additional costs such as special builds, development and design.
- See our pricelist for available DOOH inventory and products.
THE JURY
This years Jury consists of a mix of senior people from the Communication industry.
We are happy to have you all aboard this years DCC Jury.
Therese Becke, administrerende direktør, POL
Ricardo Cuilenheim, strategidirektør, RED Dentsu X
Jannicke Josefsson-Ruud, leder konsept, Maverix
Einar Karlsen, Business Development Director, Publicis Media
Alexander Gjersøe, kreativ leder, Ring 2
Christian Bernt, rådgiver og partner i WAL
Annette Kallevig, høyskolelektor, Institutt for markedsføring Høyskolen Kristiania
Hanne Lill Johnsen, markedsdirektør, Finn.no
DCC AWARDS 2022
COMMERCIAL WINNER 2021
NON-PROFIT WINNER 2021
MORE INFORMATION
If you have any questions or need more information, please contact us and we will be happy to help you!
It is possible to plan a brainstorm or a meeting to explore the possibilities together with our team members.
Reach out at: sina.petersen@oceanoutdoor.no