Welcome back to our Nordic Newsletter and its 1st edition for 2022.
We hope you all had a Happy Christmas and New Years.
It’s our hope that you like the content of these newsletters and find them interesting.
Please contact us if you like to know more about any specific areas of interest.
For more up to date and local news, do not forget to follow us on social media and visit our websites.
Nordics
Ocean Outdoor have been established in the Nordics since 2019 and have during these past years become a well established brand within the industry.
Not everyone is aware that Ocean operates in the entire Nordics and have offices in Stockholm, Oslo, Helsinki as well as Copenhagen. We are continuing to grow our teams in each market and below are a few interesting facts about Ocean.
Countries: 7
Cities: 384
Digital Screens: 8 631
Ocean Revenue Generated by DOOH: 86%
In the Nordics we are available in 283 cities, with over 4700 Digital Screens and a Digital Revenue of 87%.
Norway - Reaching health-focused audiences through DOOH
Our latest research with Kantar shows that the DOOH network ‘hvilePULS’ now reaches over 1 million unique people each month.
hvilePULS is a large network of digital screens, showing public information, news updates, and advertisements in 449 doctors’ waiting rooms across the country.
The wide reach and over 700 digital screens makes hvilePULS one of the largest DOOH networks in Norway.
The average dwell time in the waiting rooms are 15 minutes, which creates an unique opportunity for advertisers to reach their target audience whilst they are in a relaxed and health-focused mindset, with little other stimuli competing for their attention.
Because of this, HvilePULS has shown to be especially popular amongst brands with a focus on health and well-being, making the most of the long dwell time and wide reach.
Through our regular campaign test we continue to see great results on hvilePULS campaigns, both regarding reach, attention and as a trigger for action, and we continue to have great hope for this channel in 2022.
Denmark - The number 1 operator of DOOH in malls
Ocean Denmark expands its mall network and strengthens the market leading position as the number one operator of digital out of home in malls.
Developing the in-mall experience in 9 more malls, Ocean is now providing cover in 39 shopping centres in Denmark. The nationwide network contains a total number of 544 digital screens. Alongside, Ocean has expanded the experiential network with a contract awarded by Nrep, and is now offering 10 more event areas (Promotion).
This paves the way for Ocean Labs to be rolled out across Denmark.
One of the key purposes of Ocean Labs is to create the ultimate WOW factor.
In cooperation with the German luxury automotive brand, Mercedes-Benz, Ocean Denmark created an eye-catching LED lighting sequence at the popular site, Tower Nord in Copenhagen.
With lights circulating around the wind turbine, Mercedes’ message is emphasized. By 2022, their factories worldwide will obtain electricity only from renewable sources. And this LED customization maximizes the campaign impact in an area characterized by heavy car traffic.
One of the key purposes of Ocean Labs is to create the ultimate WOW factor.
In cooperation with the German luxury automotive brand, Mercedes-Benz, Ocean Denmark created an eye-catching LED lighting sequence at the popular site, Tower Nord in Copenhagen.
With lights circulating around the wind turbine, Mercedes’ message is emphasized. By 2022, their factories worldwide will obtain electricity only from renewable sources. And this LED customization maximizes the campaign impact in an area characterized by heavy car traffic.
Finland - Two new Citycon centers
Ocean Outdoor Finland starts co-operation with Citycon.
In early 2022 we will have two new centers in our network.
Lippulaiva – Espoo
Citycon’s new city center, Lippulaiva will open in Espoonlahti at the turn of March-April. The Lippulaiva is a daily destination for the residents and by-passers of the Gulf of Espoonlahti and Kirkkonummi. The new Lippulaiva will strengthen our network in the Helsinki metropolitan area, increasing the number of shopping centers to thirteen.
Approximately 7 million visitors are expected to the Lippulaiva annually.
There will be 100 different shops, cafés, restaurants and services in the city center along the metro line. The center has three full-service grocery stores, K-Supermarket, Prisma and Lidl. Other stores are K-Market, Tokmanni and Alko.
Trio – Lahti
The Trio shopping center is a well-known specialty shopping center in the Lahti region and a popular meeting place.
Located in the heart of the city, Trio has an extensive history and a strong and loyal customer base.
The trio receives an average of 68,000 visitors a week. Among the more than 60 tenants, there is a strong restaurant offering, banking services, operators and several clothing stores such as H&M and Lindex.
Sweden - Ocean loves Hand Made Media
Ocean have set up a new collaboration with Hand Made Media, one of Swedens best Mural painters.
Under the Mural brand, Ocean have been offering its customers unique Impact solutions to create a WOW- feeling in central and well-visited places in Stockholm.
Together with Hand Made Media, Ocean is now expanding its portfolio and will be able to offer as many as 12 central areas. And more are being added during the year.
We at Ocean are extremely happy and are looking forward with excitement to be able to offer our customers more surfaces, better quality and an environmentally friendly alternative together with our partner Hand Made Media.